Quench it naturally with Seedless Watermelon!

Quench your thirst naturally all year round with SEEDLESS WATERMELON - the healthy, nourishing and affordable way to refresh your body and your tastebuds! Unlike most fruit, SEEDLESS WATERMELON is always in season. It's fresh, juicy and ready to be eaten every day of the week, 52 weeks of the year.

There is actually a lot more to SEEDLESS WATERMELON than meets the eye - not only is it a deliciously sweet snack but is nutritious too, overflowing with goodness. It has the most iron per serving of any other fruit, and is also a great source of potassium, fibre and vitamins A and C. Being 92 per cent water and 8 per cent natural sugar, it is the perfect guilt-free and delicious-tasting treat.SEEDLESS WATERMELON is conveniently free of black seeds - as the name suggests - meaning you can enjoy the sweet, crisp, 'melt in the mouth' taste of this distinctive fruit with even more ease and less fuss. The white "initial" seeds you find are totally edible, much like those in a cucumber, which makes sense as SEEDLESS WATERMELON comes from the same family.

Young and old alike, now have even more reason to enjoy the crunchy, dense texture of SEEDLESS WATERMELON. Studies have shown that the red melon contains Lycopene, like that found in red tomatoes. It has also been noted that SEEDLESS WATERMELON is a potent source of this carotenoid, and large international studies have found that people who eat high Lycopene diets have a much lower risk of developing certain cancers, especially prostate cancer among men.

But perhaps what's most surprising about SEEDLESS WATERMELON is that something so good for you, can actually taste so good, too! SEEDLESS WATERMELON is perfect on it's own as a snack in between meals. It can be sliced into wedges and consumed straight from the fridge or cut into bite-size pieces, suitable for lunch boxes or picnic packs.

In addition, this yummy fresh fruit is so versatile it can be effortlessly included as an ingredient in any dish. SEEDLESS WATERMELON can bring any boring salad to life with a splash of colour and freshness; it can add texture and a fruity twist to chilled drinks and naughty cocktails, and is a welcome addition to any delicious fruit salad. Its clean, refreshing taste is sure to leave everyone wanting more!

Be sure to enjoy the delicious taste of SEEDLESS WATERMELON 52 weeks of the year! Once you get it home from the supermarket, cut it up, and store fresh in the fridge, ready to share with your family - that way everyone will experience the delightful red fruit at its most crisp and delicious.

SEEDLESS WATERMELON can be purchased at all Coles and Woolworths supermarkets nationally.

Healthy Choice Facts

Watermelon is an ideal healthy snack food because it doesn't contain any fat or cholesterol, is an excellent source of vitamins A, B6 and C, and contains fibre and potassium.

And now there's even more reason to add the luscious red fruit to your weekly shopping basket. Findings from the U.S. Department of Agriculture (USDA) scientists indicate that watermelon is one of a select few fruits, which contain high levels of Lycopene.

Watermelons are second only to tomatoes in concentration of Lycopene. Lycopene is the natural pigment that gives tomatoes and watermelons their red colour and is a member of the carotenoid family. The "redder" the watermelon the more of this potentially life saving ingredient it contains. Seedless watermelons are by far the most red and concentrated of all melon varieties.

Large international studies have found that people who eat high Lycopene diets had a much lower risk of developing certain cancers, especially prostate cancer among men.

A two-cup serving of Seedless Watermelon contains only 90 calories.

As Seedless watermelon flesh contains no fat and contains 92% water - what better way to help achieve your daily fluid intake?